GOOGLE SHOPPING

SHOP TIMES SQUARE WITH GOOGLE

What do you do when you get a super-strange-digital-double-corner-billboard media buy in the heart of Times Square? You get to have a little bit of fun.

We partnered with 7 nearby retailers to spotlight different products that people could shop right before the holidays. But what really made it magical was how the two boards interacted with one another.

AGENCY: BBH USA

ECDs: Kasia Canning & Estefanio Holtz

CDs: Tescia Deak & Amy Travis

Note: these are mocks. Real vids (live through Christmas Day) to come when I get myself to Times Square. Send thoughts and prayers.